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  • Writer's pictureJames Eves

What are Gallup strengths?

I use Gallup® CliftonStrengths to help people discover and develop their greatest asset: their unique strengths.

If you're new to Gallup CliftonStrengths, here's a whistle-stop tour.


Gallup is a multinational organisation that develops a wide range of tools, assessments, systems, and services to optimise workplace performance.


CliftonStrengths was developed by Don Clifton. His approach was simple:

"What would happen if we studied what was right with people versus what's wrong with people?"

Taking a strengths-based approach in work and life gives people a chance to excel and find fulfilment in their work. Rather than chasing weaknesses, we're optimising strengths.

Gallup Certified Strengths Coach

I'm a Gallup-Certified Strengths Coach, one of just 197 in the UK. This means I've trained alongside Gallup experts to achieve strengths-based coaching excellence and am qualified to provide strengths-based coaching to individuals, teams and managers.

CliftonStrengths Assessment

Talent x Investment = Strength

The CliftonStrengths Assessment is a science-backed profiling exercise identifying a person's innate, natural abilities.

After studying human behaviour, Don Clifton distilled thousands of traits into 34 themes, with knowledge and investment in these natural abilities, your talents, can be optimised and honed, becoming your Strengths.

The CliftonStrengths Assessment gives you a detailed understanding of your natural talents, ranking each of the 34 themes in order of their dominance; you can then focus your energy, development and investment on enhancing what you're naturally good at.

The evidence

Over 31 million people worldwide have taken the CliftonStrengths Assessment, using it to become their best selves in their professional and personal lives.


People who have taken the CliftonStrengths Assessment and who go on to embed a strengths-based approach in their lives are more confident and more likely to achieve their goals.

Millions of data sets from Gallup show that those working within their strengths are more likely to have ample energy, be happier, and have greater job fulfilment.

Why? Because you're doing what you're good at, you're contributing your best self and being able to do so consistently.

Strengths for the individual

People who have taken the CliftonStrengths Assessment who go on to embed a strengths-based approach in their lives are:

  • Six times more likely* to feel engaged in their job

  • Six times more likely* to strongly agree that they have the chance to do what they do best every day

  • Three times more likely* to say they have an excellent quality of life

*than those who aren't working within their strengths

Strengths in the workplace

Companies that take a strengths-based approach and support their employees to work within their strengths see a:

  • 29% increase in profit

  • 19% increase in sales

  • 72% lower attrition

Companies with strengths-based cultures succeed because their employees are more engaged, their managers and leaders understand how to bring the best out of their people, and they create conditions in which people can be successful.

What next?

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